Your independence is our business
Our mission is to transform accommodations around the world with AI.With Smartness, our clients can unlock revenue potential, reduce their dependence on OTAs, and fully automate online operations.
#1
in Europe
We are the fastest growing B2B SaaS hospitality startup in Europe. Join our community!
4,000+
customers
We are the partner of choice for top hotels, B&Bs, apartments, and holiday homes in Europe and beyond.
41+
markets
After transforming hospitality in Italy, D-A-CH and UK-I, we are ready to set the standard globally.
140+
Smarties
Our top talent spans software engineering, machine learning, data science, CX, marketing, and sales.
+30%
revenue
The average increase in revenue achieved by accommodations that start using Smartness.
-20%
OTA commissions
We help properties reduce their reliance on OTAs and reduce booking costs by up to 20%.
Our story
The major milestones of Smartness
Learn about the journey that transformed three friends with an idea into a global company revolutionizing the hospitality industry.
2018
Three friends launch a property management business to help clients maximize turnover: the first prototype of a dynamic pricing algorithm is born.
2020
We officially launch Smartpricing as the world comes to a standstill. Our mission becomes to help hoteliers and property managers navigate and recover from the COVID-19 crisis.
2021
Smartpricing is listed among the top 100 startups of the year in Europe. Over 400 customers trust us, and we attract the attention of investors, raising over €350K.
2022
We raise a €2M Seed and enter international markets, successfully bringing Smartpricing to the D-A-CH market. On we go!
2023
Smartpricing has 100+ employees and 2,000+ customers. We launch Smartpaying and close a 13M Series A investment round.
2024
We launch Smartfree and enhance Smartpaying, which evolves into Smartconnect. We are included in the Sifted 250 ranking as the fastest growing B2B SaaS hospitality startup in Europe.
2025
The Smartness brand is born with the goal of expanding our offerings and becoming the platform of choice for hospitality properties globally, aiming to maximize revenue and independence.
Founding team
Meet the founders of Smartness
Want to work with us?
We are always looking for talent that can make a difference.
Check out all our open positions and join our mission!