Skip the OTA commissions, increase direct sales
Drive demand, increase direct bookings and maximize profits with the only platform designed to help you thrive without OTAs.
- Free of charge
- No obligation
Reduce OTA dependency with a comprehensive platform
Smartness is the only hospitality management platform that combines marketing, dynamic pricing and automation to give you control of your booking.
Generate demand
With ad campaigns and email marketing, bring new guests to your website & increase repeat bookings.
Convert inquiries
With a booking engine, quotes, and follow-ups, convert an average of 35% of inquiries into bookings.
Maximize profits
Sell at the best price with dynamic pricing. Automate and personalize upselling and cross-selling.
Get essential tools for breaking your reliance on OTAs
Discover Smartness features designed to increase direct bookings and get the most profit from each stay.
Guest relationship management
Use AI to automatically analyze and segment your customers, identifying the right audience for each communication.
Data import
Automatically import customer data from your CMS.
Segmentation
Uses AI to segment and suggest the right guests to target.
Guided creation
Create new suggested audiences based on your needs.
Centralized chats
Bring together messages from WhatsApp, OTAs, and email.
AI chatbot
Automatically replies to 70% of guest messages.
Email Marketing Automation
Create and automatically send WhatsApp messages, promotions and newsletters at every stage of the customer's stay.
Suggested newsletters
Get informative, ready-to-send promotional newsletters.
Guided creation
Quickly create targeted newsletters with generative AI.
Discount codes
Send discount codes automatically to drive direct bookings.
Total automation
Send automated emails and WhatsApp messages across the stay.
Upselling and cross-selling
Automatically identify and promote special offers to guests.
AI-based dynamic pricing
AI dynamically optimizes your pricing to get the most profit out of every reservation.
Property trends
Adjust your pricing by seasonality, window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize rates by day, up to 500 days in advance.
Market occupancy
Compare your occupancy rates with the market.
Gap days
Change the minimum stay to avoid losing bookable nights.
Market strategy
Create a pricing strategy based on your competitors.
Sales strategy
Smartness includes all the tools to grow your direct sales, cut OTA costs, and take control of your distribution.
Professional website
Get a website already optimized to drive bookings.
Booking engine
Increase direct bookings by up to +50%.
Built-in upselling
Let guests book extras directly from your booking engine.
Channel manager
Strategically expand and manage your distribution.
Guided setup
Set up your distribution channels with the help of our team.
Quote builder
Create and send custom quotes in just a few minutes.
Ad campaigns
We plan, manage, and optimize Google and Meta ads based on your budget and goals.
Brand Protection
Protects your property name across Google searches.
Google Hotel Ads
Shows rates, availability, and photos on Google and Maps.
Search campaigns
Shows your ads to guests searching for stays in your area.
Google Maps ads
Shows your ads to guests searching nearby and on Maps.
YouTube ads
Shows your property to people viewing travel-related content.
Display ads
Shows your property on websites and blogs travelers visit.
Gmail ads
Shows your ads in the inboxes of potential guests.
Meta Ads
Uses videos, images, and copy to capture attention.
Advantage+ Shopping
AI optimizes creatives to improve performance.
Interest targeting
Shows ads to audiences that match your ideal guest.
Remarketing
Reaches visitors to your site who have not booked yet.
We always love to exceed expectations
Beyond the software, you can count on us for training, support, and exclusive tools to help you get the most out of Smartness.
Ongoing support
Enjoy chat and email support, in-platform video tutorials, and weekly webinars with our experts.
Ongoing training
Smartness gives you access to LAB, our academy with trainings on revenue, marketing, and more.
Your voice matters
Many of our most popular features are the result of customer feedback. Let us listen to yours!
Check out our success stories before signing up
Find out how Smartness is already transforming the accomodation industry to see what results we can deliver for you.
Garda Relais
The Ziba Hotel & Spa
MOD 05 Bike Hotel
Ready to take the first step?
Request your personalized demo. Then, we'll find out how you can say goodbye to the OTAs!
Free of charge
No obligation
Personalized
We like to answer your questions
Here are some of the most frequently asked questions about Smartness. Find your own!
We designed the Smartness software to work together as an integrated whole. Our advice is to use them all to create a comprehensive and effective independent booking strategy.
Smartads is the Smartness service dedicated to managing ad campaigns for accommodation providers. It helps you capture demand on Google and social media, drive more qualified traffic to your website, and support direct bookings by reducing OTA interference already at the stage when potential guests are searching for places to stay online.
The operational starting point is Smartpms, the all-in-one PMS built to help you sell direct. With the booking engine and channel manager, you can create rates and promotions specifically for the direct channel and make deliberate decisions about where to distribute your inventory.
Smartconnect is essential for increasing direct sales over the medium to long term. It automates email marketing, upselling, and cross-selling, encourages direct bookings, and helps reduce your dependence on OTAs over time.
In addition, it is Smartpricing that optimizes your dynamic pricing strategy, ensuring that you sell at the best price for each booking.
Smartness pricing is customized and varies based on your unique needs.
To calculate how much it would cost you, visit the pricing page.
Smartness includes an all-in-one property management software in its offering: Smartpms.
Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!
Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as:
- Analyzing internal data and market trends to implement effective dynamic pricing strategies;
- Centralizing and segmenting customer data by demographics and booking habits;
- Automatically managing communications with guests before, during and after their stay;
- Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods;
- Suggesting and promoting ancillary services to enhance the guest experience and increase revenue;
- Analyzing the market in detail to improve your property's positioning and pricing;
- Thanks to its partner integrations, Smartpms handles all administrative and tax requirements for your property, in full compliance with local regulations.
- Manage ad campaigns designed specifically for accommodation providers