The Smartness Blog

Everything you need to know about revenue management, marketing, technology and more for success in hospitality.

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Revenue Management

How to manage multiple vacation rentals without an agency (and stay sane)

Vacation homes, B&Bs, short-term rentals: here are some tips to manage multiple accommodations on your own

Revenue Management

How to disintermediate from OTAs: 4 basic strategies

Increasing direct bookings and getting rid of commissions is possible: here's why and how to do it.

Revenue Management

Automating hotel revenue management: who's already doing it?

Find out why your hotel or accommodation should use AI to improve revenue management.

Revenue Management

3 methods to help you find the right price for the rooms in your lodging establishment

In this article, we show you which strategies to use to establish the best price for your hotel or non-hotel business.

Revenue Management

Want to use the booking window to increase bookings? Here's how!

How to use the booking window to target your marketing and sell more without wasting budget

SEO for hotels_ improve your establishment_s visibility on search engines

Revenue Management

Maximizing revenue with dynamic pricing and channel management: best practices

To stay ahead in the increasingly competitive short-term rental market, property managers can unlock their full earning potential only by adopting an integrated strategy.

Revenue Management

UK hospitality 2024: a summer of mixed fortunes and how to prepare for 2025

Destinations are under pressure: some booming with events, others struggling with costs. One solution? Rethinking marketing.

Revenue Management

8 strategies to increase hotel occupancy

Here's how to increase your occupancy rate (OCC) without selling your rooms at a loss.

Revenue Management

Competitive analysis for hotels: 3 mistakes to avoid when choosing your competitive set

A wrong competitive set can waste your time and money: here's what to know before you start