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The Smartness Blog

Everything you need to know about revenue management, marketing, technology and more for success in hospitality.

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Upselling guide for hotels_ how to create the perfect strategy (all the theory in 6 steps)
Marketing

Upselling guide for hotels: how to create the perfect strategy (all the theory in 6 steps)

Upselling can account for up to 29% of your revenue: find out how to create an effective offer and start now.

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Want to become a property manager_ Here_s how to start (and how to increase profits)
Marketing

Want to become a property manager? Here's how to start (and how to increase profits)

What does a property manager do? What skills are needed? How to find properties to manage? Find out here.

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Why include OTAs in your hotel revenue management strategy (and how to do it)
Marketing

Why include OTAs in your hotel revenue management strategy (and how to do it)

When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?

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Post-stay upselling for hotels_ How to do it (well) and increase revenue and loyalty
Marketing

Post-stay upselling for hotels: How to do it (well) and increase revenue and loyalty

Learn the 3 mistakes and the one offer to avoid to successfully upsell at guest check-out

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QR codes in hotels_ how to use them and why you should do it now
Marketing

QR codes in hotels: how to use them and why you should do it now

From retail to tourism, QR codes are becoming increasingly popular: find out how you can take advantage of them in your hotel too!

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In-stay upselling in hotels_ what it is and strategies to sell more (and better)
Marketing

In-stay upselling in hotels: what it is and strategies to sell more (and better)

During their stay, your guests relax, are more open and focused on their needs: in-stay upselling is the right strategy to satisfy them, multiplying sales!

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Does your hotel need a loyalty program_ Here_s how to tell!
Marketing

Does your hotel need a loyalty program? Here's how to tell!

Loyalty and cutting out the middleman, but not only that. Discover all the benefits of loyalty programs!

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Pre-stay upselling_ what it is and how to use it to generate more revenue before guests arrive
Marketing

Pre-stay upselling: what it is and how to use it to generate more revenue before guests arrive

Often overlooked, pre-stay upselling is critical to increasing satisfaction and revenue. But how do you do it?

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Differentiate your offer_ how to create hotel packages that attract guests
Marketing

Hotel packages are beneficial for you and your guests. Discover the 4 key factors for creating effective ones.

Learn all the benefits of hotel packages and why 49% of travelers would buy one

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