The Smartness Blog

Everything you need to know about revenue management, marketing, technology and more for success in hospitality.

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Use cases

Extra services: how to offer the right add-ons to the right guest at the right time

To sell successfully, you need to know your guests and communicate in a personalized way. Here's how.

Use cases

2026 availability: why it pays to open early (and how to do it risk-free)

Visibility, bookings, control: how to unlock all the benefits of early calendar opening safely.

Marketing

Why include OTAs in your hotel revenue management strategy (and how to do it)

When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?

Marketing

Post-stay upselling for hotels: How to do it (well) and increase revenue and loyalty

Learn the 3 mistakes and the one offer to avoid to successfully upsell at guest check-out

Revenue Management

How to disintermediate from OTAs: 4 basic strategies

Increasing direct bookings and getting rid of commissions is possible: here's why and how to do it.

Marketing

QR codes in hotels: how to use them and why you should do it now

From retail to tourism, QR codes are becoming increasingly popular: find out how you can take advantage of them in your hotel too!

Software & Technology

How to upsell in hotels without annoying guests

To sell your additional services well, you need to focus on good timing and adding value. Here's how to do it!

Marketing

In-stay upselling in hotels: what it is and strategies to sell more (and better)

During their stay, your guests relax, are more open and focused on their needs: in-stay upselling is the right strategy to satisfy them, multiplying sales!

Marketing

Does your hotel need a loyalty program? Here's how to tell!

Loyalty and cutting out the middleman, but not only that. Discover all the benefits of loyalty programs!