Looking for Smartpricing? You’ll now find it inside Smartness!

Take control of booking for your hotel success

Increase revenue, reduce booking costs, and offer the best guest experience—all through one automated platform.

  • Free of charge
  • No obligation

The benefits

Automate your hotel pricing and guest services

Smartness automates your pricing strategy, communication, and upselling efforts to help you reach your growth goals faster and smarter.

Maximize RevPAR

Our AI-optimized dynamic pricing can help you boost annual revenue by 30% or more.

More direct bookings

Drive direct bookings and cut up to 20% in OTA commissions with AI-guided email marketing campaigns.

Elevate experiences

Foster guest loyalty with data-driven personalized offers for extras and experiences.

Key features

Manage pricing and guest communications in one platform

Discover which Smartness features you need to transform your hotel into a revenue machine for all-seasons.

AI-based dynamic pricing

AI dynamically optimizes your pricing to get the most profit out of every reservation.

  • Property trends

    Adjust your pricing by seasonality, window, and occupancy.

  • Events and holidays

    Estimate the impact of events on market demand.

  • Day of the week

    Optimize rates by day, up to 500 days in advance.

  • Market occupancy

    Compare your occupancy rates with the market.

  • Gap days

    Change the minimum stay to avoid losing bookable nights.

  • Market strategy

    Create a pricing strategy based on your competitors.

Artificial Intelligence

Guest relationship management

Use AI to automatically analyze and segment your customers, identifying the right audience for each communication.

  • Data import

    Automatically import customer data from your CMS.

  • Segmentation

    Uses AI to segment and suggest the right guests to target.

  • Suggested newsletters

    Get informative, ready-to-send promotional newsletters.

  • Discount codes

    Send discount codes automatically to drive direct bookings.

  • Review analysis

    Monitor reviews to understand what guests value.

Email Marketing Automation

Upselling and Cross-selling

Get data-driven suggestions for additional services and experiences to enhance the stay and increase revenue per guest.

  • Marketplace

    Get a web page to showcase your additional services.

  • Automated offers

    Send automated offers before and during each guest stay.

  • Payments included

    Manage guest payments directly in the Smartness platform.

  • Accurate analytics

    Track marketplace traffic and sales with accurate analytics.

Upselling & Cross-selling

More you'll love

We always love to exceed expectations

Beyond the software, you can count on us for training, support, and exclusive tools to help you get the most out of Smartness.

Dedicated support

Technical support is available via chat and email 7 days a week, from 9am to 6pm.

Ongoing training

Smartness gives you access to LAB, our academy with trainings on revenue, marketing, and more.

Your voice matters

Many of our most loved features were born from customer feedback. We're ready to listen to yours.

Integrations

Smartness integrates with your favorite software

The Smartness platform integrates with the best software solutions on the market, making it simple to use with your existing technologies.

GuestyMewsSMX - SiteminderLittle HotelierCasablancaHostawaySmoobuSabeeAppApaleo
WebhotelierCloudbedsClockHostfullyRoomcloudDirs21Stardekk - CubilisASAIbelsaOctorate

Ready to take the first step?

Request a personalized Smartness demo today! We’ll discuss your property and how best to reduce your dependence on OTAs.

  • Free of charge

  • No obligation

  • Personalized

Smartness Demo request

We like to answer your questions

Here is a collection of the questions we receive most frequently about Smartpricing. Find yours!