1Dest
It is also thanks to Smartpricing that in four years we have grown from 15 to over 100 apartments and our accommodations consistently generate profit.
Riva del Garda
More than 100
Tell us about 1Dest
1Dest is a short-term rental company that manages tourist apartments of various types around Lake Garda.
In just four years, we’ve grown from managing 15 to over 100 properties. Some are multi-apartment complexes, while others are single units.
We operate as a property management company, renting properties under a guaranteed lease model and managing them 100% on behalf of the owners, leveraging short-term rental strategies.
We list the apartments on OTAs and our direct platform.
1Dest was founded at the same time as Smartpricing, and we’ve been using it since day one—we were their first clients!
Thanks to Smartpricing, we’ve grown rapidly, and our properties are always profitable. Unlike many hotels in the area that close during certain periods, our apartments remain open year-round and are less affected by seasonal variations.
How do you use Smartpricing in your business?
Currently, we’re reorganizing our internal management of properties, so we’re not yet using Smartpricing to its full potential. Even so, we see the benefits.
We use Smartpricing to calculate prices for all properties, whether single apartments or multi-apartment complexes, treating them like hotels for pricing purposes.
Managing over 100 accommodations without a revenue manager would be impossible, which is why Smartpricing is an indispensable tool.
In addition to making every property profitable (average revenue +70% compared to local competitors, ADR +30%), the software saves time and allows us to focus on other tasks.
What do you like most about Smartpricing?
I value the assurance that we’re not leaving money on the table during periods of high demand, even when we’re not actively monitoring prices.
The software allows us to raise prices when there’s high demand and lower them when bookings need a boost.
If I want to implement a more aggressive pricing strategy, I can always manually adjust the prices. I know Smartpricing is developing the ability to automate more bold or conservative strategies, and I plan to use this feature as soon as it’s available.
The dashboard is another feature I find incredibly useful. Analyzing revenue, occupancy, ADR, and RevPAR helps me refine our pricing strategies.
The ability to compare these metrics across different apartments also gives me a clear and comprehensive view of our performance.