Agriturismo La Filanda
I achieved the revenue growth I was aiming for. In some cases, the algorithm even surprised me by setting prices I’d never have dreamed of… but which I actually sold!
Manerba del Garda
32

Tell us about your property
Agriturismo La Filanda is located a short walk from the Rocca di Manerba Nature Reserve and the beaches of Lake Garda.
We offer 28 apartments and 4 rooms in a B&B format, and our guests can enjoy amenities such as a swimming pool, tennis court, soccer field, and beach volleyball.
We’re open year-round, thanks to a steady stream of business clients, while in the summer, we’re primarily chosen by families who need spacious accommodations.
We’re listed on OTAs and collaborate with a few long-standing agencies, but 50% of our bookings come directly.
Its ability to process data for future dates helps me a lot, as groups sometimes book up to a year in advance. With Smartpricing, I don’t have to come up with anything myself. Now I don’t worry anymore. I’d never go back!
How did you calculate prices before Smartpricing?
I’ve been managing the agriturismo since 2016, and when I arrived, they were still using paper charts. Even under my management, we continued to use a manual system, creating seasonal price lists “like in the old days.”
I didn’t have the time to constantly adjust prices, and I always thought that doing it myself could lead to subjective decisions, too influenced by my mood at the moment.
That’s why I started looking for a statistical method that could guarantee objectivity.
What convinced you to try and adopt Smartpricing?
I was already convinced of the need for dynamic pricing, adjusted based on a clear logic. Of course, my main goal was to increase revenue.
My first experience was with a service offered by my property management system, but I stopped using it because it only gave a price recommendation, and I still had to do everything manually.
Instead, I wanted something that would adjust prices scientifically and automatically. I’m very open to technology, so when I found Smartpricing, I called you right away!
What impact has Smartpricing had on your work?
I achieved the revenue growth I was aiming for. In some cases, the algorithm even surprised me by setting prices I’d never have dreamed of… but which I actually sold.
Its ability to process data for future dates helps me a lot, as groups sometimes book up to a year in advance. With Smartpricing, I don’t have to come up with anything myself.
Now I don’t worry anymore. I’d never go back!