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Appartements Waldesrand

I knew that with dynamic pricing, I could earn more than before. But implementing that without Smartpricing simply wouldn’t have been feasible for me.

Location

Sölden, Austria

Number of rooms/unit

10

Use case
Dynamic pricing
Short-term and vacation rentals
Rest of the world
Appartements Waldesrand

Tell us about your property.

Our family business has been around for 60 years. I took it over from my parents and have continued to grow it—today, I rent out 10 apartments, accommodating around 40 guests.

The apartments are very well-received, and most of our guests are leisure travelers.

Our summer season runs from mid-June to mid-September, followed by the World Cup opening at the end of October, which kicks off the winter season. Things really pick up in early December and run through Easter.

Almost all of my guests book through online portals, with the majority coming from Booking.com, even though they could book directly on our website at a lower rate.

Occupancy hasn’t changed much, but revenue has increased significantly. At first, some of the prices surprised me. I thought, "No way I can charge that much." But it turns out—I can!

Since when have you been using Smartpricing, and how did you handle pricing before?

I’ve been using Smartpricing for just under a year now, since December 2022.

Before that, I based my rates on the high and low seasons, following recommendations from the local tourism board and the ski lifts.

That price list was valid for the entire year.

What convinced you to choose Smartpricing?

It was actually my hotel software provider who recommended Smartpricing to me.

I hadn’t really looked into dynamic pricing management before.

But once it was explained to me, it made complete sense—adjusting rates based on actual demand or booking timing is logical.

Doing that manually, though, would have been far too complicated for me.

The arguments in favor of using Smartpricing were convincing.

And I also knew there was potential to earn more than I had previously.

Did you have any doubts or concerns?

At first, yes—some of the prices really surprised me.

But I told myself to be patient, to give the algorithm time to do its job.

Of course, I could still adjust prices at any point, but I didn’t want to interfere too much. I wanted to let Smartpricing find the right balance.

And that approach has worked well for me.

What results have you achieved with Smartpricing?

Occupancy hasn’t changed dramatically, but revenue has increased significantly.

As I said, some of the early prices initially shocked me. I thought, "No way can I charge that much." But I took a deep breath and watched how things unfolded.

Now, I don’t adjust the prices at all anymore—and it works perfectly.

What do you like most about Smartpricing? Have you saved time?

Absolutely—I don’t have to worry about pricing anymore. That’s the best part of Smartpricing for me.

When I get an inquiry for next year, I simply check the rate Smartpricing suggests and see if it works for me.

At this point, I let the system handle it about 99% of the time.

Smartpricing in one word?

Innovative.

Would you ever go back to a fixed price list?

No—I’m very satisfied.

In fact, a colleague who runs a nearby hotel called me recently to ask if I’d recommend Smartpricing, and I told him yes, without hesitation.