Hotel Alpenfeuer Montafon

Tell us about your hotels.

Hotel Alpenfeuer Montafon has been in our family for three generations. It has 36 rooms and was expanded from a bed & breakfast into a full hotel operation in 2017.

Our second property, Montafon Moments, also has 36 rooms but follows a different concept. It’s a self-check-in hotel with a 24/7 on-site store. Daily housekeeping isn’t included by default—it can be booked as an extra. Guests get breakfast and can dine à la carte at our restaurant.

That setup attracts a different type of guest: stays are shorter, and bookings tend to be more last-minute.

About 90% of our bookings come through online channels. At Hotel Alpenfeuer Montafon, roughly 15% of those come from external platforms like Booking.com.

At Montafon Moments, the split is closer to 50/50 between our website and Booking.com—mainly because we haven’t invested as much in marketing for that property yet.

When did you start using Smartpricing?

We started using Smartpricing at Hotel Alpenfeuer Montafon in March 2023.

Montafon Moments will be connected by the end of 2024.

How did you manage pricing before Smartpricing?

In the beginning, we set up traditional seasonal price lists. After that, we started manually adjusting rates based on demand and occupancy. That approach worked well for a year or two.

But when my brother—who was handling revenue management—left the company, I wanted a solution that could automate and streamline the process.

Manually managing ten different rate plans every day was just too time-consuming.

Why did you choose Smartpricing?

I evaluated several systems on the market. Many tools generate suggestions, but the hotelier still has to manually approve them.

Smartpricing is fully automated. That took some getting used to, but once you’ve configured it properly, the system is highly reliable.

What convinced me most was the algorithm—and the flexibility it gives you to shape your pricing strategy.

What results have you seen with Smartpricing?

After just one month, the investment had already paid off. That was a clear sign we made the right decision.

In the past few years, with inflation running high, Smartpricing has been incredibly helpful in helping us push through price increases.

Without it, I think it would have been much harder to adjust pricing appropriately.

Even small adjustments—three euros here, five euros there—add up when you're selling 15,000 nights per year.

Of course, due to rising costs, not all of that additional revenue became profit—but Smartpricing helped us maintain financial stability through a tough period.

And our guest satisfaction didn’t suffer, even though we increased prices significantly in some cases. That was something I worried about, but our ratings stayed strong and guests are happy.

Has Smartpricing saved you time?

Yes, definitely.

At Hotel Alpenfeuer Montafon, I rarely check the system now. Once the core settings are in place, it runs on its own.

Of course, some tweaks are needed. For example, recently I had to intervene because prices for the upcoming year were trending too low. But making those kinds of corrections is quick and easy.

What do you like most about Smartpricing?

The biggest advantage is the way it adjusts and enforces prices.

I only need to set up the strategy for each season once, and then the system takes over.

Of course, you can still configure it wrong—when we started with the new hotel, the prices were set way too high. That needed manual correction.

But once you’ve got the basics in place, Smartpricing runs reliably.