Hotel Eden Roc

Tell me about your property

Hotel Eden Roc has been welcoming travelers from all over the world since the 1970s, offering them an exclusive starting point to explore Positano and the Amalfi Coast. We are a small 4-star hotel, but we boast a pool, a spa, and breathtaking sea views guaranteed in all 25 of our rooms. To enhance our offerings, over the years we’ve added several prestigious villas and nearby apartments to the main property.

We’re open from March to November, catering predominantly to international clientele. Specifically, we work a lot with the American market, so much so that we now have a network of connections in the U.S. with whom we communicate directly.

Approximately 45% of our bookings are direct, with the remainder coming from carefully selected OTAs.

Our location is highly sought after, and while we could have raised rates on our own, the reality is that with Smartpricing, we gained a much broader view of all factors affecting our property. The results have been better than we could have achieved manually. There’s no going back from digitalization.

How were rates managed before Smartpricing?

Initially, we used a traditional method, relying on a fixed price list as a reference. We only adjusted rates during periods of high demand, relying heavily on our industry experience. Four years ago, we made our first major change: we began using the price list only as an internal reference. For example, we decided to sever ties with tour operators who required fixed net rates valid year-round, without the possibility of adjustment.

While technology has always been important to us, I still had to manually adjust prices via our CRM. These adjustments were based solely on our experience, and we didn’t pay much attention to competitors because our service is vastly different and incomparable.

We knew our strengths and needs but also recognized that the market was evolving towards a new way of managing rates and hotels overall. As a result, we began limiting collaborations with longstanding partners who couldn’t keep up with our CRM’s capabilities.

Why did you decide to try Smartpricing?

We’ve always stayed up to date with digital innovations because we strive for continuous improvements and streamlined operations.

Before adopting Smartpricing, we conducted extensive research. Even though our CRM offered a similar tool, we weren’t convinced by its analysis and performance during trials, so we continued exploring alternatives until we found you.

Our experience with connected software taught us that not all solutions are reliable or deliver strong performance. After trialing Smartpricing, we were convinced.

What impact has Smartpricing had on your work?

The financial return has been significant. While our location is one of the most in-demand in the area and we could have increased rates on our own, Smartpricing provided us with a much broader perspective. This has resulted in outcomes that surpass what we could have achieved manually.

I’m also someone who pays close attention to the software we use, and I like that Smartpricing allows me to intervene with targeted instructions for the algorithm whenever I want.

At the same time, it gives me greater freedom in the physical sense. If, due to other commitments, I forget to check prices or am away from the property, I can still feel at ease. Smartpricing eliminates the need to constantly monitor or adjust rates multiple times a day.

Would you return to your old pricing methods?

No, I wouldn’t revert to managing rates manually, just as I wouldn’t undo any of the innovations and strategies we’ve implemented in recent years. Once you discover the potential of digital tools for managing your property, there’s no turning back.