Scorci di mare

Tell us about your property

Scorci di Mare is located in Riomaggiore, in the heart of the Cinque Terre National Park. It’s one of the most sought-after guesthouses in the village due to its prime location: a historic 14th-century building with an unparalleled view of the sea.

Ninety percent of our bookings come from OTAs, but that doesn’t change our nature. I always personally meet our guests at the train station or parking lot, and while accompanying them to their accommodation, I enjoy sharing insights about Riomaggiore and offering helpful tips. Our approach to hospitality is deeply rooted in building personal connections.

We decided to trust the algorithm’s capabilities, and we’re thrilled because it has followed our logic and needs exactly. We’ve managed to raise prices while maintaining differentiated, appropriate rates for every day of the week and season.

How did you handle pricing before Smartpricing?

With great difficulty! I used to set a price for each room type—about ten different prices—and adjusted them by season. But they remained fixed; I couldn’t possibly update them daily. Moreover, it would have been pointless since I couldn’t factor in all the market variables.

I focused on maintaining high reviews but never based my strategy on competitors. Scorci di Mare is a market leader with the most exclusive location, and we have a collaborative relationship with most nearby businesses. Even during a period of rapid growth, we never engaged in a price war but instead aimed to elevate pricing standards.

Why did you decide to try Smartpricing?

I discovered you by chance through an email, and I have to say the timing was perfect. Isn’t the essence of marketing helping someone realize a need they didn’t know they had?

That’s exactly what happened—thanks to Smartpricing, I recognized that my old pricing strategy was flawed.

What was your first impression of Smartpricing?

At first, I was shocked. Smartpricing suggested prices that exceeded our “mental” maximum threshold. It was absurd to me! I remember thinking, “Either they’re daring, or I’ve been naive.” Because if the new prices worked, it meant I had been leaving money on the table for years.

I also worried about not meeting customers’ expectations tied to higher prices.

And then? How has your work changed with Smartpricing?

We decided to trust the algorithm’s capabilities, and both my business partner and I were thrilled because it followed our logic and needs perfectly. We’ve managed to raise prices while maintaining differentiated rates that are always appropriate for the time of week and season.

To achieve the same results on my own, I would have had to dedicate myself entirely to pricing. That’s just not feasible.

In the end, we’ve increased revenue and are confident our prices are always accurate. Our review ratings have remained steady, and no one has ever complained.

We realized that in the past, we lost money due to the wrong strategy, but now we’re looking forward. With Smartpricing, we’re confident this won’t happen again. In fact, we eagerly anticipate the full reopening of the Chinese market and the great results it will bring during the winter season!

Have you saved time with Smartpricing?

Absolutely. Before, my channel manager required manual updates, but now it works seamlessly with Smartpricing.

I’m mentally more at ease and have more time to spend with my family, which is the essence of life. And who wouldn’t be happy earning better while working less?

These reasons make me say, “I’d never go back.” Once you raise the bar, going backward is impossible.