Tankara Suite

Tell us about your property

Tankara Suite consists of two apartments and ten rooms spread across four buildings in the heart of Rome.

Our client base is diverse, with 90% leisure and 10% business travelers, primarily Americans, Canadians, and New Zealanders.

Previously, my rates were always the same, and while the rooms were full, revenue didn’t grow because I wasn’t leveraging market fluctuations effectively. Thanks to Smartpricing, I started proposing more profitable prices, even managing to counteract rising costs over the past few months.

How long have you been using Smartpricing? How did you manage rates before?

I began using Smartpricing in November 2021.

Before that, I handled pricing manually, setting rates month by month based on booking history.

I didn’t update prices daily unless I had unsold rooms I wanted to fill.

What challenge were you looking to solve?

My pricing strategy was focused solely on maximizing occupancy by setting rates lower than my competitors.

Over time, I realized this approach wasn’t sustainable and that I was undervaluing my property.

With the expansion of my business (adding two more rooms every year since 2015), managing pricing manually became increasingly complex.

What convinced you to adopt Smartpricing?

During the demo, I was impressed by its simplicity, which prompted me to try it.

In the first few days, I noticed that Smartpricing suggested prices for last-minute dates that I hadn’t even considered.

Bookings still came through, and this made me realize I couldn’t continue managing pricing the same way.

I needed help, and so I committed to using Smartpricing with confidence.

What results have you achieved with Smartpricing?

Previously, my prices were static, and while the rooms were full, revenue didn’t grow because I wasn’t taking advantage of market fluctuations.

Thanks to Smartpricing, I started proposing more profitable prices, even managing to counteract rising costs over the past few months.

Smartpricing also helped me optimize my time.

I adjust prices less frequently, and when I do, the results are significantly better.

I’m extremely happy with the software’s performance.

What do you like most about Smartpricing?

The entire system is very intuitive, even for someone like me who isn’t very tech-savvy.

The interface and features are simple to use and rarely require technical support.

When I did need assistance, the Smartpricing team was always responsive and helpful.