How to increase visibility and bookings on Booking.com, Expedia, Agoda and Airbnb
The checklist with tips to follow to climb the rankings of the most used OTAs
What you’ll find inside the checklist
OTAs are an often uncomfortable "partner”, but they offer you an opportunity not to be underestimated: local and global visibility. But to take advantage of them, you need to know the right rules.
80 percent of travelers use OTAs. But what are the patterns of use? And what motivations drive them to choose OTAs? In the introduction to the checklist, you will find the answer to these questions, along with a reflection on the relationship between costs and opportunities offered by online portals.
Inside the checklist, you’ll find a list of recommended actions to improve your accommodation's ranking, specific to Booking.com, Expedia, Agoda and Airbnb. In all, 37 activities you can put into practice to start from scratch or to evaluate your current visibility strategy.
How to figure out if you need to disintermediate? In what cases are OTAs absolutely essential? In this checklist, you will also find two self-assessment tools to find your balance between direct and brokered bookings.